An education in doing life differently, with intelligent, actionable weekly commentary on freelancing, work, money, lifestyle, travel, and culture. Trusted by 25k+.
An overlooked way to land clients...
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Hey there, Hannah here :) I’ll let you in on a secret: one of my favorite ways to build trust, showcase expertise, and land clients is through webinars. In fact, you may have even attended one of mine in the past - heyyy! The thing is, most freelancers and VAs never even think of webinars as a client-getting strategy. They see them as something only coaches or product-based businesses do. But the truth is that a simple, well-structured webinar can be one of the most powerful ways to show potential VA and freelance clients why you’re the right fit. Here’s why webinars work so well: And you absolutely do NOT need a huge audience for this to work. Getting even 10–30 people onto a webinar is highly achievable when the topic is actually interesting and solves a problem your ideal clients care about. When you think about what that actually means, it’s pretty cool: 10–50 people have actively registered to hear you speak about the exact area you help with. Those aren’t random people scrolling past a post. Those are warm, potentially HOT leads. Even if only a small percentage start a conversation about working with you, that can still mean multiple client conversations from one webinar, which is why I think it's such an underrated strategy for service providers. The key is choosing the right topic. For example:
See the pattern? You don’t make your webinar about your services. Make it about ONE problem your ideal client wants solved. The challenge is creating a webinar that doesn’t just share good information, but actually converts into clients. That’s where most people get stuck because they overpack it, underdeliver, or don’t give it the structure it needs. I swear by webinars, but only because I’ve had enormous help shaping my own and have seen the results firsthand. Curious? Keep reading; I have something cool for you, and it's free! ‼️ A quick pause: You may have noticed a few sponsored slots in my newsletter lately. I only feature publications I read and love, and I get paid when you click, even if you don’t sign up. So if you have a second, a simple click on the ad below directly supports my independent writing and free resources. Thank you! 🗓️ I’m very excited to be putting a free training with my good friend and mentor, Simone Vincenzi, on your radar.Simone has made millions through live and online presentations, and without the awkward, pushy, sleazy “hard sell” you’ve probably seen elsewhere - he's what makes webinars GOOD. His method is simple, human, and effective. He’s worked with more than 500 experts, including me, helping them create high-converting webinars that actually bring in clients. 👉 Click to register for Simone's free training on the 24th! (Tuesday!) If you’ve been curious about running a webinar (or you’ve done one but felt it fell flat), this training will give you a system that works. 🙌 For me, the coolest part about running a webinar as a VA or freelancer is that not many others are doing them. They help you stand out and claim your expertise in your chosen area, so I really hope you'll join because these are wildly valuable insights that'll set you up with skills to land clients in ways most never think of. I’ll be there too, because even as someone who already uses webinars, I know there’s always more to learn when it comes to refining this client-getting powerhouse. Simone is always on the pulse of the latest in the webinar world! See you there? Hannah PS. The Virtual Excellence Academy will open its doors again at the end of September. Getting on the waitlist now grants you a secure spot, discounts, and rare bonuses not found elsewhere. If you’ve been eyeing it, the waitlist is essential!
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🧠 Unconventional Excellence
An education in doing life differently, with intelligent, actionable weekly commentary on freelancing, work, money, lifestyle, travel, and culture. Trusted by 25k+.
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