Hi Reader, Hannah here :)

A quick story on how I got my first good client... now, when I say good, I mean they didn't bat an eyelid at my pricing; they paid on time every time, trusted me, respected me, and, in turn, I did great work with them. 🙌

I found her in a Facebook group. She had posted asking for help with a task I happened to know inside out; I replied thoughtfully. She clicked my name, poked around, saw that my messaging was consistent, saw that I worked with people just like her, saw an easy way to book a call with me, and did just that.

That was it. That was the whole strategy. And this still works today.

(psst: for it to work, your presence, profiles, and niche need to be crystal clear and optimized!)

After this, I kept going back, showing up, answering questions, being useful, showcasing my expertise, and letting people find me. I spent time in the groups where my ideal clients were, and that cycle gave me some of my best, longest-running clients.

The thing about Facebook groups in their prime was the energy. You'd open one up, and it was alive with people asking and answering, actual conversations happening in real time. The barrier to being seen was low if you were willing to be present. You didn't need a huge following or a polished brand. You just needed something useful to say and the consistency to keep saying it.

That energy is still there, but it has spread thinner somewhat; groups are still very much relevant and can be helpful, yet these kinds of conversations are ALSO happening elsewhere. The principle hasn't changed...it is alive and well...

On Threads!

The one thing worth knowing about how leads actually form:

Before any client hires you, they have to trust you, and trust rarely comes from a single post or just a perfectly optimized profile. It comes from repeated exposure over time. They see you answer a question well. They see you know what you're talking about. Then again. They notice you have a point of view. They start to feel like they know how you think. Then they reach out.

This is why platforms with quick conversation and discoverability are so powerful for VAs and freelancers.

Threads right now has the same feel FB groups have had: it brings curiosity, conversation, low noise, and high engagement that feels earnest. It's brimming with opportunity and an air of positivity and respect that we don't find on many social media sites these days. And because it's still relatively early, the organic reach potential is huge in a way it won't always be. So now might be the absolute best time to figure out how things work over there and how to tap into a very abundant source of clients.

I've had multiple client coaching calls lately, and with each one, I've pointed them to Threads and given them advice on how best to use the platform. Each has had an almost immediate result from doing so. 🥳

Safe to say, it is THE hopping place to be atm.

Which is why I'm so excited about this month's expert session; this month's expert is someone who knows Threads like the back of her hand, and the person I turn to to learn from myself👇

This month's guest: Taylor Lane, Threads Marketing Strategist

Taylor has built her business almost entirely on Threads and now runs a full Threads Marketing Agency. She quit teaching, moved abroad, and figured out exactly how to generate 3 to 5 hot leads per day on the platform through posting, engaging, and showing up in the right way. She's also a long-term trusted collaborator here at DNK, known for her no-nonsense, actionable, and genuinely results-oriented guidance.

On June 23rd, she's walking us through her exact strategy live, the content that builds trust fast, the engagement approach that gets new eyes on your work, and how to make inbound leads come to you.

It's just $37 for the live session and full replay - and the investment pays for itself the moment you land one aligned client 🪄

Come with questions. Leave with a plan.

Hannah

PS. If you're a Loop member, check your inbox; this session is included. Not a member yet? The Loop is $29/month and includes this class plus a new expert session each month. Learn more here. Attn: VEA members, this session is included for you and found in your events tab.